By Cristhian Gassmann

AFA & DiDi

Strategic Partnership

Strategic Partnership

A young boy wearing a pink soccer jersey with 'Messi 10' on the back, standing in front of a display case with the FIFA World Cup trophy inside, holding a pink soccer ball.

At an event that brought together sports figures, media representatives, and corporate leaders, the Argentine Football Association (AFA) announced its new partnership with DiDi, the renowned global mobility platform. This collaboration marks a significant step in AFA’s international expansion and establishes DiDi as an Official Sponsor of the Argentine National Football Team.

The announcement was attended by AFA President Claudio “Chiqui” Tapia and National Team Head Coach Lionel Scaloni, who took part in a press conference alongside DiDi executives. Their presence reaffirmed both institutional and sporting support for a partnership that connects two worlds that inspire and mobilize millions: mobility and football.

During the event, Leandro Petersen, AFA’s Chief Commercial & Marketing Officer, celebrated DiDi’s addition to the Association’s institutional network, emphasizing that the agreement represents “a partnership between global leaders who share values of connection, community, and passion.”

DiDi representatives, in turn, highlighted that being part of the National Team’s journey is “an honor and an opportunity to share in the excitement of Argentine football,” noting that both sport and mobility “connect us, move us, and unite us as a people.”

Two women smiling at a conference or event with a large blue welcome sign in the background. The woman on the left wears a red blazer and black top, the woman on the right wears a white sleeveless outfit.
Two women in Argentina soccer jerseys holding drink tumblers, standing next to a man in a black jacket, in front of a backdrop with Argentina Football Association logos and the word 'Didi'.
Blue baseball cap with American Football Association logo and sponsor DIDI, displayed alongside orange and other blue caps.
Two women in Argentina national soccer jerseys sharing a kiss on the FIFA World Cup trophy at a stadium.

Through this partnership, DiDi will offer exclusive benefits for drivers and passengers during National Team matches, aiming to create unique experiences and bring fans closer to the “Scaloneta” from anywhere in the country or the world.

The agreement is envisioned as a long-term collaboration, featuring special activations, joint campaigns, and experiences that celebrate the values of Argentine football—strengthening the bond between AFA and its global community of supporters.

Special thanks to our colleague Silvina Fuentes for her kind invitation to the event, and to Cecilia Álvarez for coordinating access to the official photographic content.

Three women are standing together, smiling, against a blue background. The woman on the left is wearing a dark blue blazer over a white shirt and dark pants. The woman in the middle is wearing a blue blazer dress. The woman on the right is wearing a light blue and white Argentina football jersey, white pants, a blue baseball cap, and has long wavy blonde hair.

PH: AFTER ALL @afterallproductions

Group of people standing on stage at a welcome event for an Argentine national football team, holding up Argentine soccer jerseys with the number 10. Audience members are taking photos.
A close-up of an orange tumbler with the logo of the Argentina national football team and the word 'DiDi' underneath, surrounded by other similar tumblers in the background.
Multiple orange caps with the logo of the American Football Association (AFA) and sponsor Didi printed on the front, arranged on a black surface.
A beige couch with a navy blue pillow that has a design with stars and the text 'AFA DIDI'. On the armrest of the couch, there is an orange toy car with the text 'DIDi' on it.
A large indoor event with a stage featuring a blue screen that reads 'Welcome' and includes logos of Argentina and Didi, with a speaker in a suit addressing an audience and several panelists seated on stage. Audience members are seated facing the sta
Group of people on stage holding Argentina soccer jerseys with the number 10, during a welcoming event, with an audience taking photos in front of a large blue screen display that reads 'WELCOME'.
Three people standing in front of a purple backdrop with logos, two women and one man. The women are wearing Argentina soccer jerseys with the number 10, and the man is in a black suit. The women are holding orange tumblers.
Two women wearing Argentina national soccer team jerseys and a man in a dark suit standing in front of a purple backdrop with 'Didi' and Argentina Football Association logos. The women are holding orange tumblers.
A group of people on a stage holding up soccer jerseys with the name 'Messi' and the number 10, at a welcoming event for the Argentine soccer player.
A woman smiling and wearing an Argentina soccer jersey with the number 10, holding it out to show its front, with blue and white vertical stripes, and Argentine football emblems, against a blue background with large white text.
The FIFA World Cup trophy, gold with green base, against a blue background.
Two women smiling in front of a blue 'Welcome' sign at a crowded indoor event or conference.
Close-up of the Argentine national football team emblem embroidered on a jersey, featuring three gold stars above the shield, blue and white vertical stripes background.
Group of six people on stage, holding up Argentina national football team jerseys with Messi's name and number 10, at a welcoming event with a large blue screen behind them displaying the word 'WELCOME' and the Argentina crest.
A man in a sports uniform sitting on a stool on stage, with a person next to him holding a microphone. The background displays a large blue screen with the Argentine Football Association (AFA) logo and the words "Welcome" and "Official Sponsors Argen
Two men sitting on high chairs on stage during a panel discussion, with an audience watching. The stage has a large blue screen with the logo 'Didi' and text mentioning 'Advisor of National Team.' The backdrop has multiple 'Didi' logos and a crest, p
Two men on a panel discussion, one wearing a dark sports jacket and shorts, holding a microphone, and the other in a blazer and jeans, holding a cup. They are seated on stools in front of a blue background with a poster of a soccer player.
A man in a black and blue soccer jacket with the Argentine national team emblem sitting in a crowded room surrounded by people, some taking photos.
Man in a navy blazer and white shirt sitting on a beige couch, surrounded by people in an indoor setting, with some taking photos and videos.
Multiple blue and orange baseball caps with logos, displayed on a table near a window.
Group of seven people holding Argentina soccer jerseys with the name Messi and the number 10, standing in front of a blue background that says "Welcome" and some symbols, with a crowd taking pictures in the foreground.